VIBE PAYS IN MAD WAYS
SOUNDTRACK DESIGN FOR HOSPITALITY BRANDS
Marvin Gaye
Fela Kuti
Joe Arroya
Nas
Sade
Michael Jackson
John Coltrane
Marvin Gaye Fela Kuti Joe Arroya Nas Sade Michael Jackson John Coltrane
Miles Davis
Banda Black Rio
D'Angelo
Stevie Wonder
Gang Starr
JOE BATAAN
Miles Davis Banda Black Rio D'Angelo Stevie Wonder Gang Starr JOE BATAAN
WHAM!
Thundercat
SAULT
Azymuth
Eddie Palmieri
J Dilla
WHAM! Thundercat SAULT Azymuth Eddie Palmieri J Dilla
Your staff carrIES the weight when the music is wrong — juggling stale playlists or awkward tracks while trying to serve guests. We take music off their plate, delivering a sound that drives growth and keeps the vibe on-point, CONSISTENTLY.
THE OPEN CRATES METHOD
AN end-to-end process for building a music-driven marketing program that turns vibe into revenue.
1) REWIND
A sharp audit of your socials, site, and word-of-mouth to benchmark the funnel and surface quick wins that drive reservations.
2) DIG
We dig in the crates to find your Sonic Brand ID—daypart palettes, signature textures, and do-not-plays—so music amplifies the KPIs from your marketing audit.
3) CHECK THE VIBE
A 30-day pilot that runs the playbook in-market—dayparted playlists, content series, a micro-event, and tracking—to validate lift against benchmarks.
4) THE JUMP OFF
Launch the monthly music program—weekly programming, event cadence, creator collabs, paid boosts, and reporting—optimized for reservations, repeat visits, and dwell time.
SERVICES
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Our palette casts a wide net—expertly curated playlists spanning soul, hip-hop, funk, disco, reggae, pop, afrobeat, house, jazz, and beyond.
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Licensing setup with ASCAP, BMI, SESAC, or Soundtrack Your Brand—protecting your venue from costly fines and keeping your music program fully compliant.
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Brand marketing assets—digital, social, and print—that extend your Sonic ID into awareness campaigns and in-house experiences, growing your audience and elevating your venue
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Booking & management of DJs, bands, and live music experiences that complement and elevate your music program
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Set up or integrate modern marketing funnels to measure the ROI of your music program across KPIs like dwell time, repeat visits, average ticket, and brand lift.
DIGGERS AT HEART
What began as a Jersey City vinyl meetup—diggers trading records over food and wine—grew into 7-inch releases, collaborations with DJ Center, Akoya Afrobeat, and Pat Van Dyke, plus countless gigs across NYC. Open Crates stays true to its roots, turning community into a movement that brings soulful sonics to the most discerning hospitality spaces.
SERVICES
PLAYLISTING
OPEN CRATES
PLAYLIST POOL
Access our curated library of playlists across soul, hip-hop, funk, disco, reggae, pop, and more. Perfect for venues that want fresh, expertly programmed music with minimal overhead.
Day blocks guide the mood from brunch to nightcap
Filtered for explicit lyrics and off-brand energy
Instant playback via Spotify or Apple Music
New drops every week—no repeats, no cringe
Staff-friendly notes to help set the tone, not kill it
MUSIC MARKETING
MUSIC PROGRAM MANAGEMENT
End-to-end management of your venue’s music program to keep your vibe consistent, legal, and strategically integrated with your growth roadmap.
Custom daypart playlists refreshed weekly to match your brand and guest energy.
Setup and management with ASCAP, BMI, SESAC, or Soundtrack Your Brand to protect your venue from costly fines.
Digital and in-house creative that extend your music program into awareness and engagement.
KPI reporting on dwell time, repeat visits, ticket average, and brand lift to measure ROI.
BRAND STRATEGY
BRAND & PARTNERSHIP MARKETING
Talent management—booking and managing DJs, bands, and music experiences, while building strategic music partnerships that amplify your venue’s music program.
Access to the Open Crates Playlist Pool
Full Music Program Management
Define and extend your Sonic ID across every channel
Booking and management of DJs, bands
Strategic music partnerships to bring your music program to life
SET THE TONE FROM FIRST POUR TO LAST CALL
The right music doesn’t just fill silence—it creates moments people come back for. Open Crates makes it easy.